> ## Documentation Index > Fetch the complete documentation index at: https://docs.cashcowapps.com/llms.txt > Use this file to discover all available pages before exploring further. # Analytics > Track performance and optimize your bundles ## Key Metrics Total revenue from orders using bundles Tracked via purchase flow IDs when orders complete Number of orders where bundles were used Calculate adoption rate: bundle orders ÷ total orders Ranked by revenue or order count Identify your best performers to replicate Average \$ per bundle order Compare to store AOV to measure impact *** ## Analytics Dashboard Bundle analytics and performance metrics *** ## Time Periods Select the right timeframe for your analysis: **Best for:** * Testing new bundles * Active monitoring * Quick feedback on changes Use for short-term promotions **Best for:** * Quarterly performance * Strategic planning * Smoothing fluctuations Use for trend analysis **Best for:** * Seasonal patterns * Year-over-year growth * Annual planning Use for long-term optimization *** ## Optimization Playbook **Framework:** 1. Create baseline (e.g., 10% off) 2. Run 30 days, track metrics 3. Test variation (e.g., 15% off) 4. Run 30 days, compare 5. Keep winner, test further **Compare:** Revenue, orders, AOV, profit margin **Example:** 10% → 15% increased revenue 50% with same AOV **Look for patterns:** * Q4 holiday spikes * Summer slowdowns * Back-to-school surges * Industry-specific cycles **Take action:** * Create seasonal bundles in advance * Increase discounts during slow periods * Reduce discounts during high demand **Example:** 60% of revenue in Nov-Dec → Focus on holiday bundles **When you find a winner:** 1. Identify success factors * Discount level? * Tier structure? * Product type? * Styling? 2. Apply to similar products 3. Test variations **Example:** "Protein Volume" (3 tiers, 10/15/20% off) worked → Applied to all supplements, all became top-5 performers **Signs of trouble:** * Low revenue vs other bundles * Few orders after 30+ days * Declining trend **Try:** * Increase discount 5-10% * Simplify tier structure * Change badge text * Improve widget styling * Test on different products **Example:** $200 in 30 days → Increased discount from "Buy 2 Get 1" to "Buy 1 Get 1" → Revenue jumped to $800 *** ## Decision Framework **After 30 days of data:** | Revenue | Action | | ---------- | ----------------------------------- | | \$0 | Deactivate immediately | | \$1-200 | Adjust discount, test 30 more days | | \$200-1000 | Keep as is, monitor | | \$1000+ | Promote heavily, replicate strategy | **When to deactivate:** * Zero orders after 90 days * Declining revenue month-over-month * Product out of stock * Promotion period ended * Better alternative tested *** ## Best Practices Review metrics every week for optimization opportunities Revenue - COGS - Discount = Profit High revenue ≠ high profit Change only discount OR tiers OR styling Not all at once Wait 30 days minimum before making decisions *** ## Common Questions **Checklist:** * Bundle is **Active** (not Draft) * Widget showing on product pages * Site is **published** * Wait 24-48 hours for orders If still zero after 7 days, consider increasing discount This is normal! * **Bundle analytics:** Only orders where bundles were used * **Wix dashboard:** All orders (bundle + non-bundle) Bundle revenue is a subset of total revenue **It depends on:** * Your products * Your audience * Your goals **Test both** on similar products and compare over 90 days **Generally:** * Volume: Better for consumables, repeat purchases * BOGO: Better for promotions, clearance *** ## Resources Edit and optimize offers Build a new offer