Skip to main content

​
Key Metrics

Bundle Revenue

Total revenue from orders using bundlesTracked via purchase flow IDs when orders complete

Bundle Orders

Number of orders where bundles were usedCalculate adoption rate: bundle orders ÷ total orders

Top Bundles

Ranked by revenue or order countIdentify your best performers to replicate

Average Order Value

Average $ per bundle orderCompare to store AOV to measure impact

​
Analytics Dashboard

Bundle analytics and performance metrics

​
Time Periods

Select the right timeframe for your analysis:
Best for:
  • Testing new bundles
  • Active monitoring
  • Quick feedback on changes
Use for short-term promotions

​
Optimization Playbook

Framework:
  1. Create baseline (e.g., 10% off)
  2. Run 30 days, track metrics
  3. Test variation (e.g., 15% off)
  4. Run 30 days, compare
  5. Keep winner, test further
Compare: Revenue, orders, AOV, profit marginExample: 10% → 15% increased revenue 50% with same AOV
When you find a winner:
  1. Identify success factors
    • Discount level?
    • Tier structure?
    • Product type?
    • Styling?
  2. Apply to similar products
  3. Test variations
Example: “Protein Volume” (3 tiers, 10/15/20% off) worked → Applied to all supplements, all became top-5 performers
Signs of trouble:
  • Low revenue vs other bundles
  • Few orders after 30+ days
  • Declining trend
Try:
  • Increase discount 5-10%
  • Simplify tier structure
  • Change badge text
  • Improve widget styling
  • Test on different products
Example: 200in30days→Increaseddiscountfrom"Buy2Get1"to"Buy1Get1"→Revenuejumpedto200 in 30 days → Increased discount from "Buy 2 Get 1" to "Buy 1 Get 1" → Revenue jumped to 800

​
Decision Framework

After 30 days of data:
RevenueAction
$0Deactivate immediately
$1-200Adjust discount, test 30 more days
$200-1000Keep as is, monitor
$1000+Promote heavily, replicate strategy
When to deactivate:
  • Zero orders after 90 days
  • Declining revenue month-over-month
  • Product out of stock
  • Promotion period ended
  • Better alternative tested

​
Best Practices

Check Weekly

Review metrics every week for optimization opportunities

Track Profit

Revenue - COGS - Discount = ProfitHigh revenue ≠ high profit

Test One Variable

Change only discount OR tiers OR stylingNot all at once

Give Time

Wait 30 days minimum before making decisions

​
Common Questions

Checklist:
  • Bundle is Active (not Draft)
  • Widget showing on product pages
  • Site is published
  • Wait 24-48 hours for orders
If still zero after 7 days, consider increasing discount
This is normal!
  • Bundle analytics: Only orders where bundles were used
  • Wix dashboard: All orders (bundle + non-bundle)
Bundle revenue is a subset of total revenue
It depends on:
  • Your products
  • Your audience
  • Your goals
Test both on similar products and compare over 90 daysGenerally:
  • Volume: Better for consumables, repeat purchases
  • BOGO: Better for promotions, clearance

​
Resources

Manage Bundles

Edit and optimize offers

Create Bundle

Build a new offer